City Heights Office 4305 University Avenue
Suite 600
San Diego, CA 92105
Ph: (619) 795-2000
La Jolla Office 7979 Ivanhoe Avenue
Suite 520
La Jolla, CA 92037
Ph: (858) 551-2321
About Us
From the time that he began his law practice in San Diego in 1939 and throughout his long career, Sol Price has set the highest personal standards of integrity, loyalty and ethics in his business, community and personal life. At the Fed Mart Corporation and at The Price Company (Price Club), Sol pioneered innovative and successful ways to bring lower prices to consumers, excellent wages and working conditions to his employees and an improved and fairer business environment. When Fed Mart opened its first store in San Antonio, Texas in 1957, Sol insisted on paying employees $1.00 per hour when the prevailing wage was 50 cents per hour. In Houston, Texas, Sol prevailed in requiring a mortgage company to drop its insistence on separate restroom facilities for "colored" and whites. Sol waged a multi-year battle against Fair Trade Laws (laws requiring retailers to maintain prices). Eventually, those laws were repealed.
In 1980 after the death of Sol's business friend Ben Weingart, Sol and two other former associates of Mr. Weingart organized the Weingart Foundation in Los Angeles. With that experience in mind, Sol and Helen established The Price Family Charitable Fund in 1995. In 1991, following the death of their grandson Aaron (the son of Allison and Robert Price), Sol created the Aaron Price Fellows Program. And in 2000 Sol and Helen set up San Diego Revitalization Corporation which was subsequently renamed Price Charities.